How we upgraded Pro Golfer Eileen Kelly’s internet presence to open up more business promotion opportunities..
Client: Eileen Kelly Golf, California
Pro golfer Eileen Kelly had built an impressive social media following through her inspiring Instagram content. However, she wanted to better leverage her website to reach more clients for her charity appearance and VIP golf event hosting services.
Before we delve into the case study, take a moment to listen to Eileen Kelly sharing her firsthand experience working with us.
Before we delve into the case study, take a moment to listen to Eileen Kelly sharing her firsthand experience working with us.
Giving Eileen’s site a fresh, branded appearance and mobile friendly framework was our first consideration. In response to the Eileen’s ideas and feedback, we created multiple logo options with careful consideration and creativity.
The ultimate version of the logo struck the perfect balance between contrast, elegance, and readability.
Our primary objective was to create a streamlined and user-friendly website experience, highlighting Eileen’s distinctive personal style and vision.
We integrated impactful hero images for visual appeal, opting for a dynamic slideshow to showcase the various facets of Eileen’s fashion styles and personality. Crucially, we aimed for a clear call to action, making it easy for users to book her services.
Taking inspiration from Eileen’s Instagram content, we incorporated video elements to enhance user engagement. Studies show that incorporating videos on websites increases engagement by an impressive 80%.
We enhanced the ease of booking services for potential clients by introducing a floating email button that appears on every page of the site. This not only streamlines the booking process but also boosts user engagement. Floating contact buttons have been proven to boost conversions by 35%.
The button is fully customizable, allowing for different colors and contact options to match branding and individual preferences.
Our revamped branding and website significantly boosted Eileen Kelly’s personal appearance business, attracting new clients and establishing a strong online presence. The cohesive branding and user-friendly website not only facilitated client engagement but also introduced a wider audience to Eileen’s future ambitions in the world of golf.
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