How we helped professional ballet dancer Anna Lederfeind brand her unique program and boost class bookings from her website.
Client: Center For Dance and Body, NYC
When Anna Lederfeind, the owner of Center For Dance and Body, first approached us, she envisioned a unique ballet barre workout program for adults. Our task was to translate her innovative vision into a brand identity and website that effectively communicate and market her artistic concept.
We began by designing a logo that eloquently captures the artistry and dynamic dance movement central to Anna’s vision. The finalized logo seamlessly integrates text and imagery, featuring high contrast for easy readability across various sizes
We meticulously crafted a website layout that exudes cleanliness and elegance. This design ensures minimal distractions, allowing the client’s offerings and strong calls to action to shine through seamlessly.
We prioritized spotlighting the distinctive features of Center For Dance and Body’s programs, while also highlighting Anna’s exceptional teaching prowess and client testimonials.
Hero slideshows were leveraged to create a memorable impact and enhance user engagement. Studies indicate that websites incorporating hero sliders experience a remarkable 30% increase in both user engagement and conversion rates, underscoring their crucial role in driving online success.
Our collaboration included adding a ‘Zoom class’ booking feature in response to the challenges posed by the COVID-19 pandemic. This online system provided convenience for students and expanded the reach of classes, ensuring broader accessibility.
Our collaboration brought Anna’s vision to life through beautiful branding and website design, expanding her business reach and attracting a broader audience. Innovative solutions, such as an online booking system, not only met evolving needs but also generated ongoing revenue, ensuring sustained growth and success.
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