How we helped a fledgling ballet school reach its target audience and significantly boost student enrollments.
Client: Ballet With Ms.Rio, Chicago
When Ballet With Ms. Rio first approached us, they faced the challenge of establishing visibility within their local community. Although they initially relied on word-of-mouth referrals for their student base, achieving sustained growth demanded a broader and more expansive reach.
Before diving into the case study, watch Ballet With Ms.Rio Director Rio Tasia Guillaume describe the impact of working with Feel Like 5 on her business.
Our first step was to establish Ballet With Ms. Rio’s new brand identity by curating a logo and color palette that embodies the elegance and vibrancy of ballet.
The result is a brand identity that not only reflects the spirit of Ballet With Ms. Rio but also captivates its audience with a timeless allure.
We constructed a clean, beautiful, and responsive website for an enhanced user experience. The design incorporates clear call-to-action elements strategically placed throughout, ensuring intuitive navigation. Vibrant call-to-action banners capture attention, guiding visitors seamlessly. The site showcases service features prominently, providing a user-friendly interface that combines aesthetic appeal with functional efficiency.
Implementing Google best practices, our optimization efforts have significantly enhanced the website’s visibility in organic search results, particularly in local searches related to the Chicagoland area.
This focused approach not only improves local discoverability but also drives heightened traffic and engagement, contributing to the overall success of the website.
We utilized Google My Business to achieve high visibility on maps, optimizing the business profile with key information and engaging content for enhanced local search prominence.
Our efforts have driven ongoing growth, witnessing a significant rise in student registrations and successful business expansion. Aligned with the owner’s mission of changing and empowering lives through dance, our strategies not only met but surpassed expectations. The flourishing student community attests to the impactful resonance of our work, turning the vision into a thriving reality.
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